Work: The Game Day, VP of Social & Marketing
Live Production & Marketing Event
Background: The Game Day's premier podcast, Caps Off, was establishing itself as a brand during the NFL playoffs. I created a live event at a NYC bar to grow brand awareness, convert potential customers to our affiliate deals and stream a live podcast.
What Worked:
Email collection and user flow day-of event
Sign up → free beer → sportsbook → email retarget
Live podcast format
Brand awareness and growth in NYC market
Building legitimacy of Caps Off brand
Low-lift and inexpensive event